The Academy Awards

•February 24, 2013 • 1 Comment

84th Annual Academy Awards - "Meet The Oscars" New York

Nothing elaborate to say here other than I enjoy watching my fellow filmmakers, actors and entertainment professionals recognized for their work and talent.


The Rule for DVD Cover Art

•February 12, 2013 • 3 Comments

If your cover art is bigger than your movie go with what everyone else tells you to.

If your film is bigger than your cover art…

Honestly? Go with whatever you want.

The whole ‘judge a DVD by the cover’ crowd are the very people who have devastated the film industry of any quality storytelling. Your DVD cover should be a tease not an explanation. If your movie can be summed up by a single picture on a cover you are in the wrong business, my friend. Film is too big for you. You should settle on simple photography. It is called moving or motion pictures for a reason.

These critics are guilty of lesser choices. Want to be average? Want to be like everyone else making trash? Do what they say.

Otherwise stand up, stand out, and stand for something new and different.

The failed artist, writer, producer, actor, and director fall into the old snare of criticizing what they don’t understand and can never produce themselves.

The uncreative have no authority over the creative.

Those who cannot dream have no right to tell the rest of us to wake up.

Shroud is Released

•February 9, 2013 • Leave a Comment


Shroud was written and directed by David Jetre and produced by Edgar Pitts.

The film stars Nicole Leigh Jones, G. Russell Reynolds, Morgana Shaw, Charles Baker, Larry Jack Dotson, Chad Briley, Dylan Barth and Jodie Moore.

Read the unabridged version of the script here:

Victoria Celestine (Nicole Leigh Jones) braves a transatlantic journey from Holland to America to search for her missing husband. Accompanied by her young brother Abraham she discovers Shroud—a ghost town deep in the Arizona Territory. There she unravels a conspiracy involving a misplaced Mayor (G. Russell Reynolds), his wife (Morgana Shaw), a renegade marshal (Jodie Moore) and his posse of cruel Confederate defectors.

With history wrapped in superstition and murders masked by myth, Lady Celestine reveals the grisly secret of a dead Spanish Conquistador, a heretic hanged, and the 300-year old Apache legend of an abomination that feeds on innocence.

Production Company: Jetrefilm Entertainment (
Format: NTSC, Dolby, Subtitled
Subtitles: English Rated:
Unrated Run Time: 101 minutes
Average Customer Review: ★★★★☆ (4 out of 5 stars)

Available on

Available on iTunes: Soon

David Jetre
Writer | Producer | Director | Designer
flickr | twitter | |

Reviews of Your Work

•February 7, 2013 • Leave a Comment

Any published artist invariably has to deal with reviews.

The thing to remember about reviewers is that they are human. That is to say some are brilliant, others purely emotional. Some reviews are intelligent, nuance and constructive while others are faulty and crude. Still others are pure mercenaries who write what someone tells them to write.

A review is an opinion—a claim—and like any claim it must be remembered it can be right, wrong or purely vengeful.

Some people are easy to please, others are impossible please. Some people are genuinely interested in submitting an analysis of both the good and bad of whatever is being reviewed—sculpture, music, gymnastic routine, films, television, theater, orchestras—in an effort to improve the artist while others simply enjoying appearing aloof while raining derision down on those over whom they wrongly assume they lord.

As the artist you know your work better than anyone. When you get a review, good or bad, you can immediately tell what is the fawning praise of your friends and family, the legitimate critiques of your peers, Internet spite and even the transparent personal attack.

There is no industry as rife with emotionalism as the entertainment industry. Sadly emotions skew stronger and deeper in the negative on those they rule than in the positive. I have seen and heard of grudges and rivalries that have broiled for years over the briefest of incidences and the most fragile of egos.

Just know your best reviews are probably from your friends and colleagues and your worst ones are from people you have surpassed long ago in their own trade. The Internet is the last dull weapon that people who cannot otherwise hurt you have available to them.

If and when you read your reviews the tone will tell you everything you really need to know about the reviewer.

Listen to great men and ignore the small ones.

Shroud DVD Sleeve for

•January 15, 2013 • Leave a Comment

Shroud DVD Sleeve

The final DVD sleeve for Jetrefilm Entertainment’s gothic western film Shroud.

Shroud stars Nicole Leigh Jones, G. Russell Reynolds, Charles Baker, Morgana Shaw, Dylan Barth, Larry Jack Dotson, Chad Briley, Jodie More, and Donnie Blanz.

Follow this link to Buy Shroud DVD on Amazon.

Shroud DVD Now Available on

•January 15, 2013 • 1 Comment


Jetrefilm Entertainment’s first feature length film is now available on DVD at

Follow this link to Buy Shroud DVD on Amazon.

David Jetre
Writer | Producer | Director | Designer
twitter | |

About Jetrefilm

•October 29, 2012 • Leave a Comment

Jetrefilm Entertainment is a full-service film production company dedicated to creating highly imaginative, dramatically compelling and profitable films through sheer excellence of storytelling, ethical ambition, industrious entrepreneurial spirit and bold technological innovation.

With our first film, the supernatural western Shroud in distribution, we are preparing new properties for investment and development.

Following the inspirational examples of many talented filmmakers and studios before us, the production team at Jetrefilm Entertainment is extremely passionate about the artistic dimension of our craft but recognize and respect the fact that filmmaking is a business, and as such must be profitable.

Our model is simple: find the best vision, write the best stories, work with the best people, and create the best environment in which to work and thrive. The fact our films will be extremely profitable is simply inevitable. And we’re going to have a great time making movies as well.

We cordially invite you to visit our site and contact us with your comments, questions and inquiries. We are excited about meeting other filmmakers, producers, financiers and gatekeepers to new opportunities and markets.

We hope you have a great time visiting