The Rule for DVD Cover Art

If your cover art is bigger than your movie go with what everyone else tells you to.

If your film is bigger than your cover art…

Honestly? Go with whatever you want.

The whole ‘judge a DVD by the cover’ crowd are the very people who have devastated the film industry of any quality storytelling. Your DVD cover should be a tease not an explanation. If your movie can be summed up by a single picture on a cover you are in the wrong business, my friend. Film is too big for you. You should settle on simple photography. It is called moving or motion pictures for a reason.

These critics are guilty of lesser choices. Want to be average? Want to be like everyone else making trash? Do what they say.

Otherwise stand up, stand out, and stand for something new and different.

The failed artist, writer, producer, actor, and director fall into the old snare of criticizing what they don’t understand and can never produce themselves.

The uncreative have no authority over the creative.

Those who cannot dream have no right to tell the rest of us to wake up.

Shroud is Released


Shroud was written and directed by David Jetre and produced by Edgar Pitts.

The film stars Nicole Leigh Jones, G. Russell Reynolds, Morgana Shaw, Charles Baker, Larry Jack Dotson, Chad Briley, Dylan Barth and Jodie Moore.

Read the unabridged version of the script here:

Victoria Celestine (Nicole Leigh Jones) braves a transatlantic journey from Holland to America to search for her missing husband. Accompanied by her young brother Abraham she discovers Shroud—a ghost town deep in the Arizona Territory. There she unravels a conspiracy involving a misplaced Mayor (G. Russell Reynolds), his wife (Morgana Shaw), a renegade marshal (Jodie Moore) and his posse of cruel Confederate defectors.

With history wrapped in superstition and murders masked by myth, Lady Celestine reveals the grisly secret of a dead Spanish Conquistador, a heretic hanged, and the 300-year old Apache legend of an abomination that feeds on innocence.

Production Company: Jetrefilm Entertainment (
Format: NTSC, Dolby, Subtitled
Subtitles: English Rated:
Unrated Run Time: 101 minutes
Average Customer Review: ★★★★☆ (4 out of 5 stars)

Available on

Available on iTunes: Soon

David Jetre
Writer | Producer | Director | Designer
flickr | twitter | |

Reviews of Your Work

Any published artist invariably has to deal with reviews.

The thing to remember about reviewers is that they are human. That is to say some are brilliant, others purely emotional. Some reviews are intelligent, nuance and constructive while others are faulty and crude. Still others are pure mercenaries who write what someone tells them to write.

A review is an opinion—a claim—and like any claim it must be remembered it can be right, wrong or purely vengeful.

Some people are easy to please, others are impossible please. Some people are genuinely interested in submitting an analysis of both the good and bad of whatever is being reviewed—sculpture, music, gymnastic routine, films, television, theater, orchestras—in an effort to improve the artist while others simply enjoying appearing aloof while raining derision down on those over whom they wrongly assume they lord.

As the artist you know your work better than anyone. When you get a review, good or bad, you can immediately tell what is the fawning praise of your friends and family, the legitimate critiques of your peers, Internet spite and even the transparent personal attack.

There is no industry as rife with emotionalism as the entertainment industry. Sadly emotions skew stronger and deeper in the negative on those they rule than in the positive. I have seen and heard of grudges and rivalries that have broiled for years over the briefest of incidences and the most fragile of egos.

Just know your best reviews are probably from your friends and colleagues and your worst ones are from people you have surpassed long ago in their own trade. The Internet is the last dull weapon that people who cannot otherwise hurt you have available to them.

If and when you read your reviews the tone will tell you everything you really need to know about the reviewer.

Listen to great men and ignore the small ones.